leaders to inspire a love of literacy and learning

Read Better Be Better (RBBB) was founded by Sophie Allen-Etchart in 2014 inPhoenix as a response toArizona’s literacy crisis. The state is ranked 47th in the nation for preK-12th education. Currently, 65% of 3rd-graders inArizona are NOT proficient in reading, making many students unable to make the necessary transition from “learning to read” to “reading to learn.”

However, with proper reading intervention, there is an 89% chance that students who can read at grade level by the end of 3rd grade will graduate from high school, irrespective of socio-economic status.